3 Tips for Successful eCommerce Catalog Management
Catalog management is something that should be taken very seriously. If you cannot manage the data, everything becomes more complicated once it is out of control. As the number of eCommerce channels increases the structured catalog data management becomes more crucial.
For successful catalog management first thing to invest in is time. More time you spend on structuring your data and catalog, the more conversions you have.
Start with categorizing (StoreAutomator is very good at categorization and lets you create numerous categories) Creating custom fields allow you to add product specifications by entering an attribute and a value. By creating custom fields, you can group your products related to their specifications. It helps you standardize the data. Shipping the right product is very crucial in eCommerce. Setting up your SKUs properly will prevent this kind of inconvenience. Especially when you are working with multiple suppliers, it would be beneficial for creating your own SKU. That would provide easiness for multi-channel product management also.
Gozde is VP Marketing at StoreAutomator. Before StoreAutomator, she ran her own business and provided strategic marketing consultancy services to SMEs.
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