The discoverability of your products on marketplaces depends mostly on the quality of your listings. Considering the different requirements of each marketplace while listing your products and the changing competitive environment, you should treat your product data as a living organism that should be worked on continuously.
To create a difference with your listings by enhancing the product data and making the information better will end up with not only increased sales but also increased customer satisfaction.
At this point, StoreAutomator provides eCommerce businesses with plenty of smart data management tools to create quality listings.
In this post, we put together 4 tips to increase your listing quality by using StoreAutomator’s tools for data management.
Product catalogs are critical to eCommerce platforms. These catalogs typically categorize millions of products into a taxonomy tree three to ten levels deep with thousands of leaf nodes [Shen et al., 2012] and are continually updated with millions of new products per month from thousands of merchants.
Correctly categorizing a new product into the taxonomy is very fundamental since it can result in sales loss. Taxonomy and navigation play an important role while the user is browsing and searching to find the right product.
Marketplaces apply category-specific rules for listing. Your product data should be adjusted to category listing templates. For a correct categorization and adjusting your product data to the required templates, StoreAutomator provides a smooth flow.
When your data is imported to the StoreAutomator system you need to map your data according to the templates. Ready-to-use marketplace templates in the system enable you to run this process easily. Once you select the category template for the marketplace you list you can map your data easily to the category fields.
The only action you need to take here is to select your source and map it to the identified target.
Once your product data is assigned to a relevant template it is a matter of seconds to map your category to the marketplace taxonomy with simple drag and drop actions.
Growing your sales also depends on how you market your product. You can increase the sales volume of your products by creating multiple listings for the same inventory. Thanks to the “Alternate SKU” feature by StoreAutomator you can sell one inventory both FBM and FBA with different SKUs.
Alias, on the other hand, enables you to sell one inventory with an alternative product definition, name, image, description, etc. While we can proliferate the listings of one inventory, the quantity changes happen at the same item level. This feature also lets you optimize your order management while you differentiate the ways you sell on marketplaces.
When the retail takes place online, data act as the sales representative who speaks on behalf of your brand. It is the quality of data that will attract customers and generate sales for the brand. Otherwise, the customer will abandon the store or your product page as leaving brick and mortar. Therefore product data management needs to be handled professionally with attention to detail.
Enriching and optimizing your listing quality increases your products’ discoverability and the attraction of the customer. StoreAutomator comes with many data management tools that will help you enrich your data. The Custom field tool provides many data enrichment options to sellers. You can create countless custom fields to make your product data more attractive to customers. It is also useful for organizing and managing inventory.
Let’s take a look at how you can use custom fields while optimizing your product data. You can create countless fields with different display types such as radio button, checkbox list, HTML editor, etc.
Once you create your custom fields it is very easy to assign them to your products with only one click.
Different custom fields that can be applied can be seen below
As you begin to expand your business to include a number of selling channels, it’s important to ensure that each product’s description is adapted and optimized for each channel you are selling on. This doesn’t just mean staying in line with the channels’ guidelines and taxonomy but also adjusting your headlines and descriptions to match the type of shopper who is using the channel.
Why is this so important?
Because well-created product descriptions don’t just help you with SEO on- and off-platform to get your products seen, but they also help covert shoppers who are viewing your products. In other words, the product descriptions and categories you use on your online store can’t just be imported “as is” to Amazon, eBay, or Google Express. (Click here for the full article)
StoreAutomator’s Description and Title Templates feature lets you display your product descriptions and titles in different formats, helpful while adding text, or other fields and embedding into the description field, without changing your data. For example:
> You can add “SALE” before the product description,
> Add “Author” at the end and write your name
> Include barcode number
> Embed color names and sizes,
The feature enables users to create custom product description templates for each channel by using a special language called Handlebars. These rule-based description templates can be easily created within our platform, like this:
To get more technical information on the description and title templates, follow the documentation thread here
Please request a demo to learn more about StoreAutomator’s advanced product data management features for growing your eCommerce business.
Gozde is VP Marketing at StoreAutomator. Before StoreAutomator, she ran her own business and provided strategic marketing consultancy services to SMEs. LinkedIn