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Guidelines for Creating Product Descriptions Per Selling Channel [+ the Ultimate Time-Saving Hack every Multi-Channel Seller Needs to Know]

Image of Nicole Blanckenberg
Nicole Blanckenberg

As you begin to expand your business to include a number of selling channels, it’s important to ensure that each product’s description is adapted and optimized for each channel you are selling on. This doesn’t just mean staying in line with the channels’ guidelines and taxonomy, but also adjusting your headlines and descriptions to match the type of shopper who is using the channel.

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