Amazon Repricing – Let’s get the real scoop!
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Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. Similarly to Google, Amazon ad targeting is mostly based on the keywords that an Amazon searcher puts into Amazon’s SERPs (search engine result pages), but there are some other exciting advertising options with Amazon that are worth a try!
If you’re ready to ship, you’ve obviously made a sale (or a few!), so congratulations! Hopefully, you made a little profit as well. After all, that is the point, right? Here are a few helpful tips for shipping to help keep your shipping costs as low as possible. Benjamin Franklin said it best when he said, “A penny saved is a penny earned”
When it comes to selling online, especially through Amazon, you already recognize that it’s all about profitability. With some profit margins being razor thin, you need to be sure you’re up to speed on any changes that will affect those margins.
When I was a kid and the family needed something, like an appliance or a bedspread, we went to The Mall. Usually before we made the big drive and the half day commitment, mom and dad looked through the paper for coupons or sales ads. Of course, I loved going to The Mall: the lights, the high ceilings, the smell of just-off-the-truck merchandise. My parents probably didn’t enjoy it as much. They worked all of the time and their free time was precious. Further, how could they know they were getting the best deal? How could they know if the brand they bought would last? Dare I label this as “slow” shopping?
If you already have an online store (such as through your business website or another channel such as Amazon) you certainly have had to deal with the issues of effective Inventory Management. Ordering too much, not ordering enough, uncertainty of your stock at any given moment…these are all issues you’ve had to deal with, I’m sure.
Those few words can strike fear into the hearts of retailers. It’s big, it’s daunting, it’s confusing! But let’s take a step back. Why exactly did you start your business? Was it to sell a few widgets and that’s it? I’m guessing you have sales promotions, marketing promotions and business blitzes to turn prospects into clients. So…with all that effort (and cost!) to get new clients, why are you not taking advantage of the monster sales channel that is the Amazon Marketplace?