Mapping in eCommerce

 

When you travel to a place for the first time, map applications or conventional maps will be the most frequently used tools for better travel. How to go to your destination, the best way to reach there, alternative routes, etc. Answering these questions is possible by using an application, a map, or a local guide. Especially if the destination you travel is a huge and popular place, getting ready for it and using the guides and maps will be the preferred way to get the best out of your travel.

Think about your eCommerce business, the marketplaces you are listing your product catalog on. Each of them has its own way of doing things and doing business with its stakeholders. Especially Amazon, the largest marketplace in the world, is a habitat to which you should adapt to survive. And unfortunately, it is not welcoming everyone to its playground.

Mapping confronts us here at this point as a technical tool to find the perfect routes on Amazon or any other marketplace.

As Amazon has, every marketplace has its own set of requirements and feed specifications to have your products listed on their system. Every eCommerce seller has to make his product data fit these specifications. Mapping lets you create the data feed in the required format. For example, what you call 'name' can be called 'title' in your channels. In that case, you will need to map the name to the title while you are creating your product feed for a specific channel.

This is also the same for categorization since every channel has its own categorization scheme. Therefore you need to map your categories to ensure that your products are listed in the right category. Listing under the right category is very important for the seller because unless the correct mapping is done, you may not upload your product list depending on the channel. As an element of mapping templates are beneficial tools to map your data by making your fields suitable for the integrated system. Products can be bulk uploaded in templates as a flat CSV file or as an excel. With the drag&drop feature, it is effortless and flexible to carry products to any templates or connect multiple templates to multiple categories. Product attribute mapping is also a crucial part of the product listing. Attributes such as color, size, gender, etc., should be correctly mapped.

 

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