January 21, 2020
If you haven’t heard of Mirakl, get ready to be amazed! Mirakl is a marketplace platform on which you can build your very own marketplace like Walmart or Jet. In short, it helps big eCommerce brands link to third-party sellers to create their own marketplaces.
Providing the software infrastructure, there are many comparatively small marketplaces such as Catch Australia and Best Buy Canada who have created their own marketplace on Mirakl.
But what does that mean for eCommerce and retail businesses?
Creating highly niche marketplaces to target highly segmented markets allows you to grow your product base in your niche by bringing in third-party sellers, making your website a one-stop-shop for your customers.
The platform is a niche, the marketplaces are niche and integration to this platform is also very niche. In fact, we’re one of the few platforms that integrate with Mirakl platforms, allowing a more growing online businesses to jump on the marketplace bandwagon.
In an Amazon-dominated eCommerce world, Mirakl is a rising star aiming to become the niche marketplace king. Since launching in 2012, Mirakl has launched over 100 marketplaces in 35 countries on four continents, making online marketplaces a possibility for any online seller, not just big guys like Amazon.
What Mirakl promises B2C and B2B sellers:
Here’s what one of their biggest clients had to say about the platform:
Bottom line? Mirakl is ideal for creating niche marketplaces, linking third-party sellers to eCommerce brands. Add that to the fact that a whopping 50% of global online sales are on marketplaces; it’s time for smaller eCommerce multi-sellers and retailers to jump on the bandwagon.
[Image Source: Digitalcommerce360]
And the benefits are many! Here are the top benefits of running a marketplace business:
With a platform like Mirakl, it’s super easy to set up. For some inspiration on what this could mean for growing your multi-channel business, here is a list of niche marketplaces their clients have created and the niche markets they serve:
Department Store Marketplaces
Flash Sales Marketplaces
Food and Beverage Marketplaces
Food Retail Marketplaces
Home and Garden Marketplaces
Home Design and Furniture Marketplaces
Household Electrical Good Marketplaces
Industrial Equipment Marketplaces
Industrial Distribution Marketplaces
Life Science Marketplaces
Luxury Good Marketplaces
Multimedia/Video Game Marketplaces
Office Supplies and Stationery Marketplaces
Auto Spare Auto Parts Marketplaces
Sports Equipment and Leisure Marketplaces
Wine and Spirit Marketplaces
Nicole is an eCommerce business blogger, Small Biz consultant, and content managing wizard with over 16 years of experience. She runs on a healthy dose of caffeine and enthusiasm. When she's not researching the next content trend or creating informative small business content, she's an avid beachgoer, coffee shop junkie or hanging out on LinkedIn. LinkedIn