StoreAutomator Blog

Regardless of what type of online business strategy you have, most eCommerce brands actively look for new opportunities to scale their operations at one point or another. And why not? There are countless opportunities available for online brands to expand within local or international marketplaces while remaining profitable and increasing their brand awareness.

Multichannel selling is a practical strategy for expanding a brand's market visibility, generating new growth opportunities, and establishing sustainable sources of revenue. However, while more and more companies are beginning to recognize the business value that a multichannel selling strategy provides, deciding on the right way to execute it isn't always easy.

Whether establishing an eCommerce storefront or adopting a multichannel marketing approach, having a strategic pricing strategy is key to ensuring your online success.

Let's rewind the clock back many years...

Boost Sales With These 7 Expert eCommerce Pricing Strategies 

Using the right eCommerce pricing strategies can make or break your conversion rates. Like any form of marketing for a successful multichannel brand, your pricing strategy should be tested and tweaked to find the optimum price for your product, at the right time, for the right shopper - all in real-time. In fact, most successful brands use a combination of competitive pricing strategies to create a hybrid, specific to their niche and market, that is more likely to convert. 

There is no beating around the bush; the COVID-19 pandemic has affected a lot of us directly and indirectly, in terms of health, wellness, and economics - and a lot of you have reached out to us specifically about the business challenges you are currently facing. 

As your business starts to grow, you’ll likely have endless questions for every variable that keeps the wheels turning. How am I going to scale my product? How am I going to find more customers? Should I be selling in other countries or growing my customer base for a more local business?  What you’re really assessing is how you will scale your business.

If you’re looking to take your online business to the next level, it’s time to find out why and how you can boost eCommerce sales with Walmart Marketplace. 

Over the last couple of years, Walmart Marketplace has worked hard to become more user-friendly, incentivize customers with free shipping on bigger orders, and increase their catalog. This hard work has paid off, and it’s now the third-largest marketplace in the US.