StoreAutomator Blog

StoreAutomator A Quick Introduction

Amazon Sponsored Products is a popular tool for driving traffic to your eCommerce brand and boosting Amazon SEO for new listings and products. If you are new to PPC advertising, Amazon Sponsored Product is Amazon’s own version of AdWords and since launching in 2012 has grown into a popular PPC traffic-driving resource for eCommerce sellers. However, unlike Google, Amazon keeps all traffic through Sponsored products ads in its own Domain.

Did you know that Google Shopping ads can have a 20% higher CTR (click-through rate) than traditional Google text search ads? There are a few reasons for this that can be summed up as follows: people who click through from Google Shopping displays have a more specific buying intention, which therefore results in boosting more targeted traffic.

Instagram Shopping finally hits the UK, Germany, France, Italy, Australia, Spain and Canada!

If you have reached a plateau in your eCommerce sales, it could be the time to scale up and add another marketplace to your platform portfolio. Expanding to new marketplaces exposes your products to brand new target audiences and will dramatically increase your profits. According to a BigCommerce study, 48% of product searches done online start on marketplaces like eBay and Amazon. It’s no surprise when Amazon’s share of online shopping, as a whole, is somewhere around 37%.

Like cells, which are the building blocks of our body, data is the foundation for business. Both need to be nourished and improved to maintain a body or a business healthy and vital. Especially when it comes to eCommerce, product data management, and product data feeds become highly crucial for business’ long-term success.

When the retail takes place online, data act as the sales representative who speaks on behalf of the brand. It is the quality of data that will attract customers and generate sales for the brand, or customers will abandon the store as leaving brick and mortar. Therefore product data management needs to be handled professionally with attention to detail. In the sole proprietorship, the entrepreneur has to invest his own time and patience in product data management to make a difference and have better results. Businesses of any size can take advantage of a platform such as a shopping cart, ERP system, or a robust multichannel eCommerce management system like StoreAutomator to manage, structure, and distribute all product data from a single medium to save time and resources.

Feeding data to other systems and channels with various purposes such as product listing, advertising, retargeting, sales management, comparison shopping, affiliate networks, etc., is as important as managing and structuring the data. Data feeds, so to speak, are the crucial part of the eCommerce business at this point.

Let’s take a look at the definition of data feed on Techopedia: A data feed can be thought of simply as a way to deliver structured data from one system to another. Applications include sending out small snippets of information or news, delivering required data, and even advertisement and marketing.

The data feed is often in the form of a file that contains information structured according to the specifications of the application receiving the data. The information is arranged in tables, with columns and rows, or with tags. The file types can vary, but formats like XML and CSV are common because of their structure. Some support even plain text files because of their simplicity, allowing even non-technical individuals to create their own data feeds easily.

As understood from this brief definition, the whole eCommerce ecosystem is mostly built on data feeds. Product listing is a fundamental part of data feed flow in the eCommerce system. However, using data feeds for marketing purposes has become very important as the transaction volume and competition rise at online retail.

Multi-channel selling has many advantages: providing you with more customer pools to convert to, enabling you to diversify your product lists, giving you access to valuable consumer data that can grow your business, and ultimately increasing your revenue.