StoreAutomator Blog

Boost Sales With These 7 Expert eCommerce Pricing Strategies 

Using the right eCommerce pricing strategies can make or break your conversion rates. Like any form of marketing for a successful multichannel brand, your pricing strategy should be tested and tweaked to find the optimum price for your product, at the right time, for the right shopper - all in real-time. In fact, most successful brands use a combination of competitive pricing strategies to create a hybrid, specific to their niche and market, that is more likely to convert. 

If you want to join 25 million eBay sellers and stand out, then we’ve got just the tips for you. eBay generates billions of revenue in sales and is the second leading marketplace in the US; making it a popular platform for eCommerce sellers looking to increase sales through additional selling channels.

If you’re ready to grow your business with cross-border eCommerce, then this post is for you. Having a clear strategy for preparing your eCommerce business for international shipping is vital to ensuring smooth integration.

With the rise of eCommerce and omni-stores, more and more big brands are creating a hybrid online store that includes self-fulfillment and dropshipping. With the help of platforms such as Mirakl, brands like Best Buy are able to incorporate dropshipping into their online side of the business. The biggest benefits of this kind of hybrid model are that it:

If you’ve been mulling over the idea of increasing your sales reach, then this post is for you!

Last year, Cyber Monday topped Amazon’s best days to become Amazon’s biggest shopping day ever. It has since been toppled by July 2018 Prime Day, but it is estimated that Black Friday Cyber Monday 2018 will be even bigger. To capitalize on all those potential customers, it’s vital that you are ready to cash in on millions of shoppers.

If you’re looking to expand your business and sell in one of Amazon’s other online marketplaces outside of your base country, then you’re in the right place. Understanding all the business, legal and Amazon guidelines for each market is the key to knowing how to operate in Amazon international markets to grow your business globally.

Why do you need to optimize your Amazon product listings? Why, to increase listing traffic, increase conversions, and ultimately growing your profits, of course! Amazon was built for the sole purpose of selling products and is all about on-page optimization.

Amazon Sponsored Products is a popular tool for driving traffic to your eCommerce brand and boosting Amazon SEO for new listings and products. If you are new to PPC advertising, Amazon Sponsored Product is Amazon’s own version of AdWords and since launching in 2012 has grown into a popular PPC traffic-driving resource for eCommerce sellers. However, unlike Google, Amazon keeps all traffic through Sponsored products ads in its own Domain.

Did you know that Google Shopping ads can have a 20% higher CTR (click-through rate) than traditional Google text search ads? There are a few reasons for this that can be summed up as follows: people who click through from Google Shopping displays have a more specific buying intention, which therefore results in boosting more targeted traffic.