Like cells, which are the building blocks of our body, data is the foundation for business. Both need to be nourished and improved to maintain a body or a business healthy and vital. Especially when it comes to eCommerce, product data management, and product data feeds become highly crucial for business’ long-term success.
When the retail takes place online, data act as the sales representative who speaks on behalf of the brand. It is the quality of data that will attract customers and generate sales for the brand, or customers will abandon the store as leaving brick and mortar. Therefore product data management needs to be handled professionally with attention to detail. In the sole proprietorship, the entrepreneur has to invest his own time and patience in product data management to make a difference and have better results. Businesses of any size can take advantage of a platform such as a shopping cart, ERP system, or a robust multichannel eCommerce management system like StoreAutomator to manage, structure, and distribute all product data from a single medium to save time and resources.
Feeding data to other systems and channels with various purposes such as product listing, advertising, retargeting, sales management, comparison shopping, affiliate networks, etc., is as important as managing and structuring the data. Data feeds, so to speak, are the crucial part of the eCommerce business at this point.
Let’s take a look at the definition of data feed on Techopedia: A data feed can be thought of simply as a way to deliver structured data from one system to another. Applications include sending out small snippets of information or news, delivering required data, and even advertisement and marketing.
The data feed is often in the form of a file that contains information structured according to the specifications of the application receiving the data. The information is arranged in tables, with columns and rows, or with tags. The file types can vary, but formats like XML and CSV are common because of their structure. Some support even plain text files because of their simplicity, allowing even non-technical individuals to create their own data feeds easily.
As understood from this brief definition, the whole eCommerce ecosystem is mostly built on data feeds. Product listing is a fundamental part of data feed flow in the eCommerce system. However, using data feeds for marketing purposes has become very important as the transaction volume and competition rise at online retail.